Arc

A campaign identity built on atmosphere and restraint - Arc defines how clarity and mood guide visual storytelling.

Volume is an exercise in rhythm, built to feel intentional and enduring.

(about the project)

Arc is a study in direction. The project shapes a campaign system where tone and presence matter as much as form. Through art direction, styling, and identity building, Arc explores how images, typography, and rhythm work together to create an emotional throughline. It’s design as narrative - subtle, considered, and intentional.

(industry)

Culture & Campaigns

(Date)

April 16, 2024

(client)

For Good Design Lab

(scope)

Creative Direction, Art Direction, Campaign Identity

(next project)

A meditation on memory and resonance - Echo traces how design carries fragments of the past into the present.

Echo